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MYND

NEUROFOCUS JOINS NIELSEN

NeuroFocus is proud to announce we are now a wholly-owned subsidiary of The Nielsen Company. Our innovative neurological research, combined with The Nielsen Company’s deep expertise on what consumers watch and buy, will provide unmatched knowledge and insights for companies around the globe. We look forward to expanding this new era of research that is helping clients understand their consumers and their viewers in more depth, detail, and accuracy than ever before possible.

 

I would like to say a heartfelt thanks to all our clients who have helped us become what we are today. Thanks to all the NeuroFocus staff around the world, who worked so hard to grow our company from a start-up to a global research provider in such a short time. Thanks to our Advisory Board for their wisdom and guidance. And thanks to The Nielsen Company for their early support, their unwavering commitment to innovation and to the highest standards in our industry, and for now bringing us fully into their family of leading companies.

 

Understanding the human brain is truly the ultimate frontier. It is an exciting time to be the global neuromarketing leader, and the future looks exceptionally bright as we enter into our new role within the world’s leading research organization.

 

Research will never be the same.

-Dr. A.K. Pradeep
NeuroFocus Founder and CEO

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NEUROMARKETING IN THE NEWS:
ABC News
  ABC News spent a day at the NeuroLab in Berkeley, CA. correspondent Neal Karlinsky sees for himself how his brainwaves responded to ads, with a surprise.
ABC World News
  ABC World News with Diane Sawyer interviews Dr. Pradeep as leading neuromarketing expert, on Luxury Perception, "little moments of luxury."
CNN Neuromarketing
  Popular Science's "The Future of... Pleasure" Host Baratunde Thurston spends the day going hands-on in NeuroFocus' NeuroLab.
CNN Neuromarketing
  CNN Features NeuroFocus in “Marketing with a New Twist.” CNN International, February 18, 2009.
Discovery Channel Shopping Science
  Discovery Channel Canada features “The Science of Shopping.” “Discovery Canada examines the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them.”
 
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