NEUROFOCUS JOINS NIELSEN

NeuroFocus is proud to announce we are now a wholly-owned subsidiary of The Nielsen Company. Our innovative neurological research, combined with The Nielsen Company’s deep expertise on what consumers watch and buy, will provide unmatched knowledge and insights for companies around the globe. We look forward to expanding this new era of research that is helping clients understand their consumers and their viewers in more depth, detail, and accuracy than ever before possible.

I would like to say a heartfelt thanks to all our clients who have helped us become what we are today. Thanks to all the NeuroFocus staff around the world, who worked so hard to grow our company from a start-up to a global research provider in such a short time. Thanks to our Advisory Board for their wisdom and guidance. And thanks to The Nielsen Company for their early support, their unwavering commitment to innovation and to the highest standards in our industry, and for now bringing us fully into their family of leading companies.

Understanding the human brain is truly the ultimate frontier. It is an exciting time to be the global neuromarketing leader, and the future looks exceptionally bright as we enter into our new role within the world’s leading research organization.

Research will never be the same.

-Dr. A.K. Pradeep
NeuroFocus Founder and CEO

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