YOUR CUSTOMER IS COMMUNICATING TO YOU.  2,000 TIMES A SECOND.
We capture that communication...measure it...analyze it...understand it like never before.

Applying our patented technology and proprietary techniques, NeuroFocus puts those cutting edge findings to work helping to improve the effectiveness of every aspect of our clients' product and brand development, or program content through to the full spectrum of their marketing communications campaigns and materials.

SIX CRITICAL MEASURES FOR SUCCESS
Neuroscience provides a deep, clear view into the real-world, real-time reactions of consumers at the most elemental level: their brainwaves.

The human brain reacts to stimuli in milliseconds. NeuroFocus captures these reactions thousands of times every second. Our sophisticated methodologies measure

• attention levels
• emotional reactions
• memory retention

From those we derive gauges of

• persuasion,
• awareness, and
• novelty

These are the six critical metrics that determine consumers' engagement with your brand, with your marketing, with your messaging or other content.

RESEARCH THAT REVEALS - AND RECOMMENDS
Pure, instantaneous, unfiltered responses offer more accurate and reliable insights than other consumer research methodologies.

Out of this detailed data we produce specific, actionable recommendations that can be implemented immediately by our clients. We can apply these proven tools to the full range of processes and materials that are central to developing and launching dynamic new brands, and ensuring the successful growth of existing brands, in any category. Our testing capabilities include:

• Brand name development
• Product and packaging design
• TV, radio, print and outdoor advertising
• Sales promotions and collateral materials
• Websites
• Sponsorships, product placement and branded entertainment
• Total Consumer Experience (TCE)