VIDEOS FEATURING NEUROFOCUS

Listen to Your Brain: Neuroscience goes hip hop. Four-Minute Production Praised As 'Funnier Than Any Film At South By Southwest'

Popular Science's "The Future of... Pleasure" Host Baratunde Thurston spends the day going hands-on in NeuroFocus' NeuroLab.

CNN Features NeuroFocus in “Marketing with a New Twist.” CNN International

Discovery Channel Canada features “The Science of Shopping.” “Discovery Canada examines the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them.”

Spanish-language interviews from NeuroFocus Colombia Dr. Pradeep is featured in various TV and radio interviews, along with Felipe Jaramillo, director of NeuroFocus Colombia, in Bogota.

BBC: Can brain scans help companies sell more? "Neuro-scientific research can be used to find out what type of marketing tools or advertisements better attract the consumers attention."

New Scientist: Innovation: Market research wants to open your skull. Neuromarketing can strip away the confusion and reveal the truth, says Noble. Did that trailer make you want to see the movie? Did that food packaging whet your appetite? How can we tweak future products to make them more successful? The answers are written in your brainwaves.

Dr. Earl K. Miller details the function of the ‘executive brain’ and its importance in neurological testing: “The prefrontal cortex is largest in humans and is like the symphony conductor: it decides what’s important and directs the rest of
the brain .”

Dr. Robert T. Knight describes the robust nature of neurological testing: “If you do not find a reliable effect [or difference] between this ad and that, between this marketing material and that marketing material, with a sample size of 20 subjects, then it’s just not there

Dr. Robert T. Knight explains brainwave vs. biometric measurements: “The brain’s timeline – ‘See it., Extract it, Turn it into Emotion/Memory, Begin to Plan a Response’ – is all over in half a second [500 milliseconds]. Peripheral responses such as sweaty palms, pupil dilation, heart rate, are all indirect measures and very sluggish, 5-7 seconds. This is long after the real activity is done.”

Neuromarketing:  Deep Advertising Insights  
Dr. A.K. Pradeep explains how EEG brainwave analysis — measuring brain activity 2000 times a second — gives us deep insight into Ad Effectiveness and Engagement.  Combined with traditional biometric measures such as eye-tracking and skin conductance, NeuroFocus research shows precisely how the consumer is responding to your brand, ad, product and packaging, aisle design, programming, and marketing.

Thought-Leaders from Harvard, MIT, UC Berkeley
Driven by thought-leaders including Dr. Robert T. Knight, Dr. Mark D’Esposito, Dr. Earl K. Miller,  Dr. Leon Deouell, Rajiv Lal, Ravi Parmeswar, Dr. Gerald Zaltman, Dr. Stephen Kosslyn, and Dr. A.K. Pradeep, NeuroFocus brings the power of world-class neuroscience, marketing, and engineering to market research and brand management.

Predicting Marketplace Performance
How do brainwave measures of Attention, Emotional Engagement, and Memory Retention translate to prediction of marketplace performance?  NeuroFocus’ metrics of Persuasion, Novelty, and Awareness reveal these critical insights.

The Core of NeuroMarketing:  Notice/Like/Remember
Product/Ad effectiveness in the typical high-clutter environment relies on winning attention, engaging the emotions, and being remembered.  How do you determine and leverage your best assets?

Brand Essence: Igniting Brand Passion
Every brand has a core. Every brand marketer believes they know what it is. Consumers may have a different idea. What is it? Learn how NeuroFocus captures the Subconscious Resonance of of your brand, product, advertising, and messaging with your consumer.

What is a Superior Experience?
Are some experiences — shopping, movie watching, product use — superior to others? And what differentiates them?  NeuroFocus research has discovered the critical components in the Total Consumer Experience, the 5 sensory experience of your product.  Learn what are the implications for engagment, effectiveness, and brand management.