Ad men use brain scanners to detect emotional response. NeuroFocus featured.

All In The Mind. Thom Noble, Managing Director of NeuroFocus Europe, explains how the upper echelons of the Top100 are changing their customer engagment using neuromarketing.

Thinking Cap: "Mynd" Is the First Dry, iPhone-Compatible, Portable Brain Scanner Neuromarketing goes mobile with this lightweight new device from NeuroFocus. DiY brain researchers rejoice!

Video Interview Some still see neuromarketing as a fringe technique, but California-based NeuroFocus is doing its best to bring it into the mainstream.

FOOD: Il Meglio Dell'Industria E Della Distribuzione Features interview with Tom Noble, Nielsen, and Italian ad agency Armando Testa.

Thom Noble, Managing Director of NeuroFocus Europe, featured in Admap issue devoted to neuromarketing - why EEG is most temporally accurate brain measure.

BBC: Can brain scans help companies sell more? "Neuro-scientific research can be used to find out what type of marketing tools or advertisements better attract the consumers attention."

New Scientist: Innovation: Market research wants to open your skull. Neuromarketing can strip away the confusion and reveal the truth, says Noble. Did that trailer make you want to see the movie? Did that food packaging whet your appetite? How can we tweak future products to make them more successful? The answers are written in your brainwaves.

Des filmes testes sur des spectateurs-cobayes. Cinema Avant leur sortie en salle, unlaoratoire finlandais projette certains films a des volontaires dont on mesuare les reactions psycho-physiologiques a l'aide de capteurs.