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NeuroFocus is the world’s leading neurological testing company
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NeuroFocus operates the world’s largest and most sophisticated EEG facility of its kind at its headquarters in Berkeley, CA.
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NeuroFocus has compiled the world’s largest database of knowledge and insights into the most neurologically effective communications techniques.
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NeuroFocus has more neuroscientists from the world’s leading universities on its advisory board and staff than any other neuromarketing, or market research company, worldwide.
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In a typical NeuroFocus ad effectiveness study, testing a 30-second TV spot, showing the commercial three times, to a group of 20 subjects, NeuroFocus develops approximately 5 billion data points per study. In the analysis stage, if 8 metrics are measured (three primary/three derived, plus effectiveness and compression) 40 billion floating number points of computational processing power are employed.
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Because human brains are so remarkably alike, a thorough and scientifically sound neuromarketing research project as those run by NeuroFocus requires only 10% of the test subjects required by conventional surveys. Thus, a neuromarketing project can test 20 prequalified participants and deliver results as statistically reliable as a survey that must reach at least 200 people.
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EEG testing is non-invasive, quick and easy to apply, and is extremely robust. Moreover, it is far less expensive than fMRI, which costs in the millions of dollars for the elaborate equipment, facilities, and technicians required to conduct testing sessions. As a result, fMRI-based marketing research companies charge more to perform testing. In comparison, NeuroFocus’ proprietary EEG method costs as little as one-tenth of that amount, producing results that are more accurate in the critical temporal category, which is essential to developing reliable, actionable market research results.
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The combination of EEG, eye tracking, and GSR is the most effective combination of technologies for understanding consumers’ deep subconscious responses to stimuli, and how best to achieve reliable and actionable marketplace results.
