NEUROFOCUS JOINS NIELSEN

NeuroFocus is proud to announce we are now a wholly-owned subsidiary of Nielsen. Our innovative neurological research, combined with Nielsen’s deep expertise on what consumers watch and buy, will provide unmatched knowledge and insights for companies around the globe. We look forward to expanding this new era of research that is helping clients understand their consumers and their viewers in more depth, detail, and with more accuracy than ever before possible.

I would like to say a heartfelt thanks to all our clients who have helped us become what we are today. Thanks to all the NeuroFocus staff around the world, who worked so hard to grow our company from a start-up to a global research provider in such a short time. Thanks to our Advisory Board for their wisdom and guidance. And thanks to Nielsen for their early support, their unwavering commitment to innovation and to the highest standards in our industry, and for now bringing us fully into their family.

Understanding the human brain is truly the ultimate frontier. It is an exciting time to be the global neuromarketing leader, and the future looks exceptionally bright as we enter into our new role within Nielsen.

Dr. A.K. Pradeep
NeuroFocus Founder and CEO
Press Release>

A Scientific Vision

NeuroFocus was founded upon two fundamental premises:

1) To utilize the latest advances in global neuroscientific research to enable new insights to be gained into how consumers both perceive and respond to verbal and aural stimuli

2) The company adheres to stringent scientific standards in all aspects of its work in measuring and evaluating Neuro-insights. NeuroFocus has developed a proprietary method to meet this vision.

NeuroFocus has invested in its credentials as a science-based company by assembling a team of eminent scientific and medical experts. These individuals rank at the top of the worldwide neuroscience field. The Advisory Board is comprised of: Professor Robert T. Knight, Professor Earl K. Miller, Dr. Leon Y. Deouell, Professor Rajiv Lal, Dr. Hans-Jochen Heinze, Professor Gerald Zaltman, Professor Stephen Kosslyn, Dr. Mark D'Esposito, Ravi Parmeswar and Barry Herstein.

NeuroFocus relies on much more than the scientific and academic credentials of its advisory council. With several Ph.D.’s on staff, Neurofocus has developed a number of patents for the proprietary tools and techniques used and is continuously developing more. Coupled with its rigorous adherence to the highest scientific standards, NeuroFocus’proprietary knowledge and professional expertise makes it the most thorough, accurate and reliable research company in the industry today.