Packaging

Your package is the consumer’s first impression of your product. It’s also the gateway to purchase and first use. Does it invite, compel, and entice the brain to pick it up? Is it easy for the brain to imagine what’s inside? Does the experience of opening the package reinforce a positive feeling toward your brand and your product, prompting immediate consumption of the product at home? How does your package design fare against its competitors’? Does it “pop-out” at the shelf? In the pantry or refrigerator?

The answers to these questions – and many more – can be found with pinpoint accuracy through neurological testing of the consumer’s interaction with your package.

Many NeuroFocus products offer a thorough, deep understanding of package performance, including:

• Packaging Effectiveness Framework (PEF) -- Precisely identifies high- and low-performing components of the package design
• Package Concept and NeuroDesign – Allows for early-stage neurological identification of effective packaging design
• Shelf Pop Assessment – Determines the effectiveness of the package in breaking through the clutter on the shelf

		CLAUDE S. WEILLER Vice President, Sales & Marketing, CA Olive Ranch “NeuroFocus’ scientific methodology allowed us to make intelligent, fact-based improvements to our olive oil bottle and label months before launch–saving us time, significant cost, and lowering our overall risk.  Moving forward we now look to NeuroFocus to play a critically important role for all our future product launches.”
		Case Study: Redesign of Olive Oil Bottle  California Olive Ranch introduces a new product into a saturated market.
		Case Study: Snack Food Package  New packaging for an existing product wasn't working. The brand needed to know why.