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NeuroFocus Appoints Stephen Kosslyn to Its Advisory Board

BERKELEY, CA, Sept. 17 /PRNewswire/ -- NeuroFocus, Inc., the world's leading company in the field of neurological testing for marketing research, announced that professor Stephen Kosslyn, Ph.D. has joined the firm's Advisory Board.

He is the John Lindsley Professor of Psychology and former Chair of the Department of Psychology at Harvard University. He has published over 300 scientific papers, and is one of the founding fathers of the field of cognitive neuroscience.

"We are privileged to have someone of Dr. Kosslyn's stature lending his presence to our Advisory Board," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "It underscores our foundation as the most strongly science-based company in the neurological testing category, which in turn is the foundation for our clear leadership in that category."

Dr. Kosslyn's academic accomplishments have been recognized through awards bestowed by organizations including the American Psychological Association and the National Academy of Sciences, among many others. He was also granted a Guggenheim Fellowship and the Catell Award. His achievements in research have focused primarily on the nature of visual perception, visual mental imagery, and visual communication. He has had several books published on these subjects, including "Image and Mind"; "Image and Brain"; "The Case for Mental Imagery"; "Graph Design for the Eye and Mind"; and "Clear and to the Point".

Dr. Kosslyn received his B.A. in psychology from UCLA, and his Ph.D. from Stanford University, also in psychology.