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Dr. A. K. Pradeep, NeuroFocus CEO, Named Grand Winner of the Advertising Research Foundation's 'Great Mind' Innovation Award

BERKELEY, Calif. – April 2, 2009 – The Advertising Research Foundation (ARF) has named Dr. A. K. Pradeep the Grand Winner of its “Great Mind” Innovation award for 2009.

Dr. Pradeep, who is Chief Executive Officer of NeuroFocus, the world’s leading neuromarketing firm, was singled out to receive the Foundation’s top innovation prize for being an “individual who brings excellence to advertising research in the category of research innovation.”

NeuroFocus was also named one of the winners of both a Grand Ogilvy and a Gold Ogilvy award in ARF’s annual competition for excellence in advertising research, for its work with Frito-Lay on its Cheetos brand, titled “The Orange Underground”. The Cheetos advertising, for which NeuroFocus conducted its signature neurological testing, was recognized for “demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective.”

“NeuroFocus was founded on two principles: adhering to the highest scientific standards, and striving for best-in-class performance in the research we perform for clients,” Dr. Pradeep said upon receiving the Grand Winner prize. “This recognition by the advertising industry’s leading research organization is a very welcome and wonderful acknowledgement that we are achieving those objectives, and I accept this award in that spirit and on behalf of all the clients we are privileged to work with around the world.”