Neuromarketing News

CTAM releases neurological study of viewer engagment across 3 platforms. MediaWeek

Republic of Koreas's Economy Emerging Among World's Leaders in Harnessing Brainwave Measurement for Market Research. Dr. A. K. Pradeep Visits Seoul to Demonstrate Power of Neurological Testing

2009 Grand Ogilvy Award Winner. NeuroFocus wins top research award for Frito-Lay “Orange Again” Cheetos campaign

NeuroFocus CEO Dr. A.K. Pradeep awarded Grand Prize for Innovation by the Advertising Research Foundation

NeuroFocus Expands Into the UK and Europe Through Acquisition of Neuroco World’s Leading Neurological Testing Company Purchases Leading UK Firm In The Fast Growing Field of Brainwave-Based Market Research

New York Times features NeuroFocus research. "Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women"

"Which Super Bowl Quarterback Should Win the Big Prize?" A NeuroFocus helps advertisers choose which spokesperson who maximizes their brand message. New York Times

Online Brands and Brainwaves: How neuroscience formed the basis for a brand's marketplace positioning. Nielsen Consumer Insights Magazine

Discovery Channel Canada features NeuroFocus in “The Science of Shopping"

Japanese marketing magazine Senden Kaigi devotes issue to neuromarketing, featuring Neurofocus. Senden Kaigi

Google and MediaVest Tap Biometrics for InVideo Ads Play, MediaWeek

NeuroFocus Chief Science Advisor Dr. Robert Knight featured on ABC news for his department’s research on the brains of teenagers. ABC News

NeuroFocus Announces Dr. Gerald Zaltman Has Joined Its Advisory Board: Renowned Harvard Business School Professor, Author And Marketing Consultant Brings Top Consumer Research Expertise To World's Leading Neurological Testing Company

Head to Head:NeuroFocus measures brainwaves to reveal best communication styles for ‘Brand Obama’ and ‘Brand McCain’

Neurofocus Appoints Stephen Kosslyn to Its Advisory Board:Professor And Former Chair Of Psychology Department At Harvard University Joins Panel Of Leaders In Business, Academia And Science At World's Leading Neurological Testing Company

Was Beijing Worth the Billions? NeuroFocus Answers the Big Questions for Olympic Advertisers, Study Report

Dr. Robert T. Knight Awarded the Humboldt Prize in Neuroscience, Fox Business News

Market Research Events

MRA features The Weather Channel/NeuroFocus case study:Neuroscience to the Rescue: What Audiences Really Mean When They Say They Like It , presented by James Alexander, Vice President of Consumer & Strategic Research at TWC, and by Andrew Pohlmann, Managing Partner of NeuroFocus. Chicago, June 3-5, 2009

Nielsen Consumer 360 Clarity Through Collaboration, Dr.Pradeep speaks on 3-Screen Optimization, May 12-14, 2009

Digital Hollywood features Dr. Pradeep: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting. Santa Monica, May 4-7, 2009

AMA Cleveland Chapter hosts Senior EVP Jeff Bander speaking on the power of Neuromarketing, April 23, 2009

The ARF, Advertising Research Foundation Conference, Dr. Pradeep presents Seducing the Female Brain: Gender and Marketing, March 30 - April 1,2009

WARC (World Advertising Research Center) Media Research Conference.Developing Consumer Insights in a Converging World, features Dr. Pradeep as co-Keynote Speaker, London, Jan 29, 2009

Dr. Pradeep co-Keynote Speaker with Chris Moloney, CMO of Scottrade, at The Market Research for Financial Services Conference. Newport Beach, CA December 8 – 10, 2008

Director of Marketing Palak Patel addresses The ARF’s Advertising Effectiveness Council, Nov 6, 2008, New York. Council theme: Style, Substance & Advertising Strategy in ’08 US Presidential Election.  Ms. Patel delivered 'The Issue Response Framework’: Revealing Subconscious Responses to Candidates' Communications Techniques.

NeuroFocus EXPLORAward Finalist with Frito-Lay, AMA Marketing Research Conference, Boston, MA, Sept 14 - 17, 2008

AGB Nielsen Media Research Annual TAM Workshop, Athens, Greece, hosted Dr. Pradeep as featured speaker. June 30 - July 3, 2008.

Dr. Pradeep addressed Media Research Council of Los Angeles (MRC LA) June 19, 2008

2008 Clio Awards Festival, Miami, May 14-17, sponsored by NeuroFocus

Brand50 Summit featured Dr. Pradeep as speaker, New York, April 28-29, 2008

2008 Ogilvy Award Winner. The Advertising Research Foundation Names NeuroFocus' Client Frito-Lay as Silver Medalist

Dr. Pradeep Presented Research at The Advertising Research Foundation's re:Think 2008 Convention, New York. NeuroFocus Engineering Team conducted live brainwaves tests in Exhibition Hall, March 31-April 2, 2008

Media Articles

Market Research Association Magazine Alert! "In Marketing, 500 Milliseconds Makes All the Difference: A look at how The Weather Channel teamed up witha neuroscience marketing research firm to find out what their viewers really want."

NeuroFocus expanding the power of the mind, says CEO: UK launch is first step in global expansion, chief executive Dr. Anantha Pradeep tells Research

Think You're Multitasking? Think Again, (Listen) NPR

Dr. Robert Knight interviewed for Hollywood Gets Inside the Minds of Moviegoers, Live Science

The Eureka Moment, The New Yorker

Neuroscience Helps Marketers Judge Ads' Impact, NPR

NeuroFocus, Inc. Names Jeff Bander as Senior Executive Vice President of Client Services, PR Inside

Add insight to engagement with biometrics, iMedia Connection

ESPN/NBA Sponsorship Case Study released, testing KIA's brand sponsorhip value

Coming to a marketer near you: Brain scanning, San Francisco Chronicle

Going Mental, Media Post

NeuroFocus Unveils "Best Practises" For Getting Into Consumers' Brains, MediaPost

Jack Lester joins NeuroFocus as CFO, The Earth News

"Eye on the Consumer" Getting inside the consumer mind with NeuroMarketing, DDi magazine

Is the Ad a Success? The Brain Waves Tell All, The New York Times

Dr. Robert T. Knight featured in Toronto Globe Cover Story: Science and Marketing, Advertising's Holy Grail

Brainwave Brawn: ESPN case study, Nielsen Consumer Insights

Persuasion, White Paper by Dr. A.K. Pradeep

What TV Ads Will People Watch When They Don't Have to? Kraft, Kellogg, P&G Aim to Find Out in Australia Study, Advertising Age

New Platform Measures The Brain to Test Ad Engagement, BizReport : Advertising

Nielsen Makes Strategic Investment in NeuroFocus, an Innovative Leader in Neuromarketing Research. Companies Form Alliance to Develop New Science-Based Measurement Services For Consumer Engagement

Brainwave sensors catch Nielsen's attention, Financial Times London

Nielsen Buys Into Neuromarketing, FUTURELAB

Dr. Earl Miller of MIT, NeuroFocus Advisory Board member, completes important new study on attention

Mind Games - NeuroFocus CMO Caroline Winnett interviewed for USPS Deliver Magazine

Gauging The Impact Of Advertising, Neurofocus CEO, Dr. Pradeep Interviewed for BigIdeaWeb Magazine

Media Buying Direct Response Television (DRTV) Marketers have always wanted to get inside consumers minds. New technology allows them to do just that. Deliver Magazine