Two Leaders in Neuroscience and Global Marketing Named to Advisory Board. Barry Herstein of Paypal and Dr. Adam Gazzaley of University of California, San Francisco join NeuroFocus advisors.
Australia launch for NeuroFocus follows successful rollouts in Korea, Egypt, and Japan. Joint venture with strategic partner Nielsen.
Dr. Pradeep offers in-depth interview to Australian Market and Social Research Society. The Total Consumer Experience on the retail battlefront delivers deep insights thanks to advances in neuroscience.
Dr Stephen Genco, CEO of Lucid Systems, joins NeuroFocus as Chief Innovation Officer. Domestic and international expansion drives innovation efforts. PDF
Popular Science's The Future of Pleasure interviews NeuroFocus and gets a live brainwave demonstration in the NeuroLab. Airdate Monday November 2, 2009 at 9PM EST. On The Science Channel
Wall Street Journal bestseller The Leap, by Rick Smith, features Dr. Pradeep. Subtitled How 3 Simple Changes Can Propel Your Career from Good to Great, The Leap profiles people who made a great idea into a great career. Dr Pradeep shares lessons from brain science. PDF
Out of Sync, Out of Sales? NeuroFocus Reveals Risks for Advertisers Whose Commercials Bother the Brain
Dr. Steven Miller Tapped to Head Global NeuroLab Operations Former Rutgers research faculty member and Founder of Scientific Learning Corporation joins NeuroFocus.
Does Emotionally Powerful Programming Prime Advertising Effectiveness? A&E Television Network tests ads aired during Intervention, Nielsen Consumer Insights
NeuroFocus Launches "Rapid Packaging & Prototype Design" Product with "Pop Finder" for CPG Companies and Package Designers, CNBC
Disney Lab Watches Web Surfers to see Which Ads Work, New York Times
Thom Noble, NeuroFocus Europe Managing Director, interviewed for 60 Second Soapbox. Research Live.
CTAM releases neurological study of viewer engagement across 3 platforms. MediaWeek
Republic of Korea's Economy Emerging Among World's Leaders in Harnessing Brainwave Measurement for Market Research. Dr. A. K. Pradeep Visits Seoul to Demonstrate Power of Neurological Testing
2009 Grand Ogilvy Award Winner. NeuroFocus wins top research award for Frito-Lay “Orange Again” Cheetos campaign
NeuroFocus CEO Dr. A.K. Pradeep awarded Grand Prize for Innovation by the Advertising Research Foundation
NeuroFocus Expands Into the UK and Europe Through Acquisition of Neuroco World’s Leading Neurological Testing Company Purchases Leading UK Firm In The Fast Growing Field of Brainwave-Based Market Research
New York Times features NeuroFocus research. "Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women"
"Which Super Bowl Quarterback Should Win the Big Prize?" A NeuroFocus helps advertisers choose spokesperson to maximizes brand message.
Online Brands and Brainwaves: How neuroscience formed the basis for a brand's marketplace positioning. Nielsen Consumer Insights Magazine
Discovery Channel Canada features NeuroFocus in “The Science of Shopping"
Japanese marketing magazine Senden Kaigi devotes issue to neuromarketing, featuring Neurofocus. Senden Kaigi
Google and MediaVest Tap Biometrics for InVideo Ads Play, MediaWeek
NeuroFocus Chief Science Advisor Dr. Robert Knight featured on ABC news for his department’s research on the brains of teenagers. ABC News
NeuroFocus Announces Dr. Gerald Zaltman Has Joined Its Advisory Board: Renowned Harvard Business School Professor, Author And Marketing Consultant Brings Top Consumer Research Expertise To World's Leading Neurological Testing Company
Head to Head:NeuroFocus measures brainwaves to reveal best communication styles for ‘Brand Obama’ and ‘Brand McCain’
Neurofocus Appoints Stephen Kosslyn to Its Advisory Board:Professor And Former Chair Of Psychology Department At Harvard University Joins Panel Of Leaders In Business, Academia And Science At World's Leading Neurological Testing Company
Was Beijing Worth the Billions? NeuroFocus Answers the Big Questions for Olympic Advertisers, Study Report
Dr. Robert T. Knight Awarded the Humboldt Prize in Neuroscience, Fox Business News
The ARF Audio Council Neuromarketing: Importance of Emotional Engagement in Advertising. Featuring Andrew Pohlmann (NeuroFocus), Dan Hill (Emotionomics), and Annette Malave (Radio Advertising Bureau)
December 1, 2009. New York
Nielsen Consumer 360 Egypt Conference The world’s #1 marketing information conference. Dr. Pradeep presents neuromarketing. November 23 & 24, 2009. Cairo, Egypt
The ARF Video Council Dr. Pradeep & NeuroFocus featured for cutting-edge research innovation
October 22, 2009. New York

IIR The Market Research Event EXPLOR Award - MindShare & NeuroFocus present: Neurological Testing Reveals the Truth of Audience Engagment, a 3-Screen Optimization Study.
October 22-23, 2009, Las Vegas, Red Rock Casino.
The Promise of 360—Leveraging Consumer Insights to Drive Brand Growth Via Integrated Marketing: Jack Marquardt, Director of Strategic Insights at Frito-Lay, and Dr. A.K. Pradeep, CEO NeuroFocus, are joined by Joel Rubinson, CRO of ARF.
MRA features The Weather Channel/NeuroFocus case study: Neuroscience to the Rescue: What Audiences Really Mean When They Say They Like It, presented by James Alexander, VP Consumer & Strategic Research at TWC, and by Andrew Pohlmann, Managing Partner NeuroFocus. Chicago, June 3-5, 2009
Nielsen Consumer 360 Clarity Through Collaboration, Dr.Pradeep speaks on 3-Screen Optimization, May 12-14, 2009
Dr. Pradeep addresses: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting. Santa Monica, May 4-7, 2009
AMA Cleveland Chapter hosts Sr EVP Jeff Bander, "The Power of Neuromarketing," April 23, 2009
The ARF, Advertising Research Foundation Conference, Dr. Pradeep presents Seducing the Female Brain: Gender and Marketing, March 30 - April 1,2009
WARC (World Advertising Research Center) Media Research Conference.Developing Consumer Insights in a Converging World, features Dr. Pradeep as co-Keynote Speaker, London, Jan 29, 2009
Dr. Pradeep co-Keynote Speaker with Chris Moloney, CMO of Scottrade, at The Market Research for Financial Services Conference. Newport Beach, CA December 8 – 10, 2008
Palak Patel addresses The ARF’s Advertising Effectiveness Council, Nov 6, 2008, New York. Council theme: Style, Substance & Advertising Strategy in ’08 US Presidential Election. Ms. Patel delivered 'The Issue Response Framework’: Revealing Subconscious Responses to Candidates' Communications Techniques.
NeuroFocus EXPLORAward Finalist with Frito-Lay, AMA Marketing Research Conference, Boston, MA, Sept 14 - 17, 2008
AGB Nielsen Media Research Annual TAM Workshop, Athens, Greece, hosted Dr. Pradeep as featured speaker. June 30 - July 3, 2008.
Dr. Pradeep addressed Media Research Council of Los Angeles (MRC LA) June 19, 2008
2008 Clio Awards Festival, Miami, May 14-17, sponsored by NeuroFocus
Brand50 Summit featured Dr. Pradeep as speaker, New York, April 28-29, 2008
2008 Ogilvy Award Winner. The Advertising Research Foundation Names NeuroFocus' Client Frito-Lay as Silver Medalist
Dr. Pradeep Presented Research at The Advertising Research Foundation's re:Think 2008 Convention, New York. NeuroFocus Engineering Team conducted live EEG tests in Expo Hall, March 31-April 2, 2008
Thom Noble, Managing Director of NeuroFocus Europe, featured in Admap issue devoted to neuromarketing - why EEG is most temporally accurate brain measure.
Des filmes testes sur des spectateurs-cobayes. Cinema Avant leur sortie en salle, unlaoratoire finlandais projette certains films a des volontaires dont on mesuare les reactions psycho-physiologiques a l'aide de capteurs.
The "A-ha!" Moment: Why One Letter and Three Numbers Are Critical To Marketing Success. The first in a new series on neuromarketing sponsored by The Market Research Industry Online. Dr. Pradeep discusses the P300 in neuroscience breakthroughs.
Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research "... as the fields of neuroscience and marketing science... have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies." FastCompany
Switching Sides "A NeuroFocus study showed how many websites organize information wrong, including ours. We were intrigued. We investigated further. And changed our website." Brain Posse
Market Research Association Magazine Alert! "In Marketing, 500 Milliseconds Makes All the Difference: A look at how The Weather Channel teamed up with a neuroscience marketing research firm to find out what their viewers really want."
NeuroFocus expanding the power of the mind, says CEO: UK launch is first step in global expansion, chief executive Dr. Anantha Pradeep tells Research
Think You're Multitasking? Think Again, NPR (Listen)
Dr. Robert Knight interviewed for Hollywood Gets Inside the Minds of Moviegoers, Live Science
The Eureka Moment, The New Yorker
Neuroscience Helps Marketers Judge Ads' Impact, NPR (Listen) 
NeuroFocus, Inc. Names Jeff Bander as Senior Executive Vice President of Client Services, PR Inside
Add insight to engagement with biometrics, iMedia Connection
ESPN/NBA Sponsorship Case Study released, testing KIA's brand sponsorhip value
Coming to a marketer near you: Brain scanning, San Francisco Chronicle
Going Mental, Media Post
NeuroFocus Unveils "Best Practises" For Getting Into Consumers' Brains, MediaPost
Jack Lester joins NeuroFocus as CFO, The Earth News
"Eye on the Consumer" Getting inside the consumer mind with NeuroMarketing, DDi magazine
Is the Ad a Success? The Brain Waves Tell All, The New York Times
Dr. Robert T. Knight featured in Toronto Globe Cover Story: Science and Marketing, Advertising's Holy Grail
Brainwave Brawn: ESPN case study, Nielsen Consumer Insights
What TV Ads Will People Watch When They Don't Have to? Kraft, Kellogg, P&G Aim to Find Out in Australia Study, Advertising Age
New Platform Measures The Brain to Test Ad Engagement, BizReport : Advertising
Nielsen Makes Strategic Investment in NeuroFocus, an Innovative Leader in Neuromarketing Research. Companies Form Alliance to Develop New Science-Based Measurement Services For Consumer Engagement
Brainwave sensors catch Nielsen's attention, Financial Times London
Nielsen Buys Into Neuromarketing, FUTURELAB
Dr. Earl Miller of MIT, NeuroFocus Advisory Board member, completes important new study on attention
Mind Games - NeuroFocus CMO Caroline Winnett interviewed for USPS Deliver Magazine
Gauging The Impact Of Advertising, Neurofocus CEO, Dr. Pradeep Interviewed for BigIdeaWeb Magazine
Media Buying Direct Response Television (DRTV) Marketers have always wanted to get inside consumers minds. New technology allows them to do just that. Deliver Magazine