Neuromarketing News and Events

Two Leaders in Neuroscience and Global Marketing Named to Advisory Board. Barry Herstein of Paypal and Dr. Adam Gazzaley of University of California, San Francisco join NeuroFocus advisors.

Australia launch for NeuroFocus follows successful rollouts in Korea, Egypt, and Japan. Joint venture with strategic partner Nielsen.

Dr. Pradeep offers in-depth interview to Australian Market and Social Research Society. The Total Consumer Experience on the retail battlefront delivers deep insights thanks to advances in neuroscience.

Dr Stephen Genco, CEO of Lucid Systems, joins NeuroFocus as Chief Innovation Officer. Domestic and international expansion drives innovation efforts. PDF

Popular Science's The Future of Pleasure interviews NeuroFocus and gets a live brainwave demonstration in the NeuroLab. Airdate Monday November 2, 2009 at 9PM EST. On The Science Channel

Wall Street Journal bestseller The Leap, by Rick Smith, features Dr. Pradeep. Subtitled How 3 Simple Changes Can Propel Your Career from Good to Great, The Leap profiles people who made a great idea into a great career. Dr Pradeep shares lessons from brain science. PDF

Out of Sync, Out of Sales? NeuroFocus Reveals Risks for Advertisers Whose Commercials Bother the Brain

Dr. Steven Miller Tapped to Head Global NeuroLab Operations Former Rutgers research faculty member and Founder of Scientific Learning Corporation joins NeuroFocus.

Does Emotionally Powerful Programming Prime Advertising Effectiveness? A&E Television Network tests ads aired during Intervention, Nielsen Consumer Insights

NeuroFocus Launches "Rapid Packaging & Prototype Design" Product with "Pop Finder" for CPG Companies and Package Designers, CNBC

Disney Lab Watches Web Surfers to see Which Ads Work, New York Times

Thom Noble, NeuroFocus Europe Managing Director, interviewed for 60 Second Soapbox. Research Live.

CTAM releases neurological study of viewer engagement across 3 platforms. MediaWeek

Republic of Korea's Economy Emerging Among World's Leaders in Harnessing Brainwave Measurement for Market Research. Dr. A. K. Pradeep Visits Seoul to Demonstrate Power of Neurological Testing

2009 Grand Ogilvy Award Winner. NeuroFocus wins top research award for Frito-Lay “Orange Again” Cheetos campaign

NeuroFocus CEO Dr. A.K. Pradeep awarded Grand Prize for Innovation by the Advertising Research Foundation

NeuroFocus Expands Into the UK and Europe Through Acquisition of Neuroco World’s Leading Neurological Testing Company Purchases Leading UK Firm In The Fast Growing Field of Brainwave-Based Market Research

New York Times features NeuroFocus research. "Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women"

"Which Super Bowl Quarterback Should Win the Big Prize?" A NeuroFocus helps advertisers choose spokesperson to maximizes brand message.

Online Brands and Brainwaves: How neuroscience formed the basis for a brand's marketplace positioning. Nielsen Consumer Insights Magazine

Discovery Channel Canada features NeuroFocus in “The Science of Shopping"

Japanese marketing magazine Senden Kaigi devotes issue to neuromarketing, featuring Neurofocus. Senden Kaigi

Google and MediaVest Tap Biometrics for InVideo Ads Play, MediaWeek

NeuroFocus Chief Science Advisor Dr. Robert Knight featured on ABC news for his department’s research on the brains of teenagers. ABC News

NeuroFocus Announces Dr. Gerald Zaltman Has Joined Its Advisory Board: Renowned Harvard Business School Professor, Author And Marketing Consultant Brings Top Consumer Research Expertise To World's Leading Neurological Testing Company

Head to Head:NeuroFocus measures brainwaves to reveal best communication styles for ‘Brand Obama’ and ‘Brand McCain’

Neurofocus Appoints Stephen Kosslyn to Its Advisory Board:Professor And Former Chair Of Psychology Department At Harvard University Joins Panel Of Leaders In Business, Academia And Science At World's Leading Neurological Testing Company

Was Beijing Worth the Billions? NeuroFocus Answers the Big Questions for Olympic Advertisers, Study Report

Dr. Robert T. Knight Awarded the Humboldt Prize in Neuroscience, Fox Business News

The ARF Audio Council Neuromarketing: Importance of Emotional Engagement in Advertising. Featuring Andrew Pohlmann (NeuroFocus), Dan Hill (Emotionomics), and Annette Malave (Radio Advertising Bureau) December 1, 2009. New York

Nielsen Consumer 360 Egypt Conference The world’s #1 marketing information conference. Dr. Pradeep presents neuromarketing. November 23 & 24, 2009. Cairo, Egypt

The ARF Video Council Dr. Pradeep & NeuroFocus featured for cutting-edge research innovation October 22, 2009. New York

IIR The Market Research Event EXPLOR Award - MindShare & NeuroFocus present: Neurological Testing Reveals the Truth of Audience Engagment, a 3-Screen Optimization Study. October 22-23, 2009, Las Vegas, Red Rock Casino.

The Promise of 360—Leveraging Consumer Insights to Drive Brand Growth Via Integrated Marketing: Jack Marquardt, Director of Strategic Insights at Frito-Lay, and Dr. A.K. Pradeep, CEO NeuroFocus, are joined by Joel Rubinson, CRO of ARF.

MRA features The Weather Channel/NeuroFocus case study: Neuroscience to the Rescue: What Audiences Really Mean When They Say They Like It, presented by James Alexander, VP Consumer & Strategic Research at TWC, and by Andrew Pohlmann, Managing Partner NeuroFocus. Chicago, June 3-5, 2009

Nielsen Consumer 360 Clarity Through Collaboration, Dr.Pradeep speaks on 3-Screen Optimization, May 12-14, 2009

Dr. Pradeep addresses: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting. Santa Monica, May 4-7, 2009

AMA Cleveland Chapter hosts Sr EVP Jeff Bander, "The Power of Neuromarketing," April 23, 2009

The ARF, Advertising Research Foundation Conference, Dr. Pradeep presents Seducing the Female Brain: Gender and Marketing, March 30 - April 1,2009

WARC (World Advertising Research Center) Media Research Conference.Developing Consumer Insights in a Converging World, features Dr. Pradeep as co-Keynote Speaker, London, Jan 29, 2009

Dr. Pradeep co-Keynote Speaker with Chris Moloney, CMO of Scottrade, at The Market Research for Financial Services Conference. Newport Beach, CA December 8 – 10, 2008

Palak Patel addresses The ARF’s Advertising Effectiveness Council, Nov 6, 2008, New York. Council theme: Style, Substance & Advertising Strategy in ’08 US Presidential Election. Ms. Patel delivered 'The Issue Response Framework’: Revealing Subconscious Responses to Candidates' Communications Techniques.

NeuroFocus EXPLORAward Finalist with Frito-Lay, AMA Marketing Research Conference, Boston, MA, Sept 14 - 17, 2008

AGB Nielsen Media Research Annual TAM Workshop, Athens, Greece, hosted Dr. Pradeep as featured speaker. June 30 - July 3, 2008.

Dr. Pradeep addressed Media Research Council of Los Angeles (MRC LA) June 19, 2008

2008 Clio Awards Festival, Miami, May 14-17, sponsored by NeuroFocus

Brand50 Summit featured Dr. Pradeep as speaker, New York, April 28-29, 2008

2008 Ogilvy Award Winner. The Advertising Research Foundation Names NeuroFocus' Client Frito-Lay as Silver Medalist

Dr. Pradeep Presented Research at The Advertising Research Foundation's re:Think 2008 Convention, New York. NeuroFocus Engineering Team conducted live EEG tests in Expo Hall, March 31-April 2, 2008

Thom Noble, Managing Director of NeuroFocus Europe, featured in Admap issue devoted to neuromarketing - why EEG is most temporally accurate brain measure.

Des filmes testes sur des spectateurs-cobayes. Cinema Avant leur sortie en salle, unlaoratoire finlandais projette certains films a des volontaires dont on mesuare les reactions psycho-physiologiques a l'aide de capteurs.

The "A-ha!" Moment: Why One Letter and Three Numbers Are Critical To Marketing Success. The first in a new series on neuromarketing sponsored by The Market Research Industry Online. Dr. Pradeep discusses the P300 in neuroscience breakthroughs.

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research "... as the fields of neuroscience and marketing science... have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies." FastCompany

Switching Sides "A NeuroFocus study showed how many websites organize information wrong, including ours. We were intrigued. We investigated further. And changed our website." Brain Posse

Market Research Association Magazine Alert! "In Marketing, 500 Milliseconds Makes All the Difference: A look at how The Weather Channel teamed up with a neuroscience marketing research firm to find out what their viewers really want."