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News
Dr. Robert T. Knight Awarded the Humboldt Prize in Neuroscience, Fox Business News, May 9, 2008 ESPN/NBA Sponsorship Case Study released, testing KIA's brand sponsorhip value. May 30, 2008 NeuroFocus Unveils "Best Practises" For Getting Into Consumers' Brains, MediaPost April 21, 2008 Jack Lester joins NeuroFocus as CFO, The Earth News, April 21, 2008 Is the Ad a Success? The Brain Waves Tell All, The New York Times, March 31, 2008 2008 Ogilvy Award Winner. The Advertising Research Foundation Names NeuroFocus' Client Frito-Lay as Silver Medalist Dr. Robert T. Knight featured in Toronto Globe Cover Story: Science and Marketing, Advertising's Holy Grail March 14, 2008 Nielsen Makes Strategic Investment in NeuroFocus, an Innovative Leader in Neuromarketing Research. Companies Form Alliance to Develop New Science-Based Measurement Services For Consumer Engagement, February 7, 2008 Dr. Earl Miller of MIT, NeuroFocus Advisory Board member, completes important new study on attention, March 29, 2007 |
AGB Nielsen Media Research Annual TAM Workshop, Athens, Greece, hosts Dr. Pradeep as featured speaker. June 30 - July 3, 2008. Dr. Pradeep addressed Media Research Council of Los Angeles (MRC LA) June 19, 2008 2008 Clio Awards Festival, Miami, May 14-17, sponsored by NeuroFocus Brand50 Summit features Dr. Pradeep as speaker, New York, April 28-29, 2008 Dr. Pradeep Presented Research at The Advertising Research Foundation's re:Think 2008 Convention, New York. NeuroFocus Engineering Team conducted live brainwaves tests in Exhibition Hall, March 31-April 2, 2008 |
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Neuroscience Helps Marketers Judge Ads' Impact, NPR, July 22, 2008 Add insight to engagement with biometrics, iMedia Connection, July 11, 2008 Coming to a marketer near you: Brain scanning, San Francisco Chronicle, May 19, 2008 Going Mental, Media Post, April 2008 "Eye on the Consumer" Getting inside the consumer mind with NeuroMarketing, DDi magazine, April 1, 2008 Brainwave Brawn: ESPN case study, Nielsen Consumer Insights, March 2008 Brainwave sensors catch Nielsen's attention, Financial Times London, February 8, 2008 Persuasion, White Paper by Dr. A.K. Pradeep What TV Ads Will People Watch When They Don't Have to? Kraft, Kellogg, P&G Aim to Find Out in Australia Study, Advertising Age, February 26, 2008 Nielsen Buys Into Neuromarketing, FUTURELAB, February 8, 2008 New Platform Measures The Brain to Test Ad Engagement, BizReport : Advertising : February 12, 2008 Mind Games - NeuroFocus CMO Caroline Winnett interviewed for USPS Deliver Magazine, December, 2006 Gauging The Impact Of Advertising, Neurofocus CEO, Dr. Pradeep Interviewed for BigIdeaWeb Magazine, August 2006 Media Buying Direct Response Television (DRTV) Marketers have always wanted to get inside consumers minds. New technology allows them to do just that. Deliver Magazine October 2006 |
NeuroFocus, Inc. Names Jeff Bander as Senior Executive Vice President of Client Services
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