Ad men use brain scanners to detect emotional response. NeuroFocus featured.
Neuromarketing: The marketing of the future.Why do we buy what we buy?
12 marketing myths. Expansión interviews Dr. Pradeep.
We measure emotion as it happens in your brain. A.K. Pradeep discusses the India client base for neuromarketing
Coming soon: Blockbusters scripted by brain responses. Hindu Business Line discusses NeuroFocus doubling its India analysis facility within 6 months.
All In The Mind. Thom Noble, Managing Director of NeuroFocus Europe, explains how the upper echelons of the Top100 are changing their customer engagment using neuromarketing.
Exploring the Consumer Mind. MRUC has created a new consumer classification, replacing the old socio-economic category, or SEC, that it used for the last over 20 years.
"Like having a rocket strapped to our backs." Dr. Pradeep discusses the Nielsen acquisition of NeuroFocus and the future of research.
Into the Wonderland of Neurodesign. Jeff Sandgren benchmarks his male psyche again NeuroFocus' Male Brain Best Practices.
Thinking Cap: "Mynd" Is the First Dry, iPhone-Compatible, Portable Brain Scanner. Neuromarketing goes mobile with this lightweight new device from NeuroFocus. DiY brain researchers rejoice!
NeuroFocus Puts Neuromarketing Top of Mynd
ARF Panel Finds Promise for Neuromarketing
The Iceberg Atop Your Shoulders: Neuromarketing in the global economy. the European Business Review explores neuromarketing with Dr. Pradeep
CBC Radio One interviews Dr. Pradeep about NeuroCinema.(Listen)
High-cost movies call for high-tech testing. Montreal Gazette explores neurocinema with Dr. Pradeep
Rise of Neurocinema: How Hollywood Studios Harness Your Brainwaves to Win Oscars Studios delve into using neuromarketing techniques not just to market movies, but to make them.
ABC News spent a day at the NeuroLab in Berkeley, CA. Correspondent Neal Karlinsky sees for himself how his brainwaves responded to ads, with a surprise.
Consumerism has changed drastically. CMO Speaks interviews Caroline Winnett about neuroscience and the changing dynamics of market research.
The Appeal of Good Hair Dr. Michael E. Smith is consulted by SELF Magazine on the neurological attraction of beautiful hair, especially when its in motion.
Neurosensing the Consumer Explore with Dr. Pradeep the nonmedical applications of neurotechnology
This is your brain on neuromarketing Berkeley Engineering delves into The Buying Brain with Dr. Pradeep
Why do women enjoy shopping more than men? Their brains are wired differently
2010 and all that Neuroscience moved to the foreground of the market research industry
With better understanding consumer preferences, products to reach your brain Major Indian companies sign on with neuromarketing
Audiobook released “The Buying Brain: Secrets for Selling to the Subconscious Mind (Unabridged)” Now Available from Audible.com
Audio interview in 33Voice's Thought Leader Profile Series. Dr. Pradeep discusses. What is Neuromarketing? What inspires people's thoughts and actions? listen >>
Dr. Pradeep interviewed: "[In holiday shopping bombardment], instead of trying to process everything, your brain follows emotional cues rather than making reasoned decisions."
Hark! Quiet Down If You Want to Engage the Mature 'Buying Brain'
Marketers literally want to take consumers' pulse, in Innovation Economy. Biometrics for consumer testing are examined. Dr. Pradeep consults on the limitations, compared to direct neurometric testing of brainwaves.
Making Ads That Whisper to the Brain, New York Times examines the nascent neuromarketing industry.
A.K. Pradeep mines the brain for marketers. Discussion of younger brains, female brains, and a future for neurodesign in universities.
US-India Business and Entrepreneurship Summit, Nov 6, 2010. Dr. Pradeep joins President Obama, CEOs of GE, PepsiCo, and other senior US and Indian business and goverment leaders in Mumbai.
ABC World News with Diane Sawyer interview Dr. Pradeep as leading neuromarketing expert, on Luxury Perception, "little moments of luxury."
Mind-reading India’s middle class. Dr. Pradeep shows how neuromarketing is poised to help business reach India's middle class, which rivals Ireland's entire private consumption base, and will triple in the next fifteen years.
A Neuromarketer's Presentation Advice. Carmine Gallo, author of The Presentation Secrets of Steve Jobs, interviews Dr. Pradeep for neuro-tips
First Business investigates The Buying Brain and neuroscience applications for business in interview with Dr. Pradeep. watch>
Brain Gap: NeuroFocus Study Reveals What Went Wrong With the Gap’s New Brand Logo
NeuroStandards. NeuroFocus Announces Market Research Industry's Sole Set of Principles for Conducting Scientifically-Sound, Full Brain-based EEG Studies
Latin America Could Become a Global Leader in Neuroscience and Neuromarketing, Says CEO of NeuroFocus, World's Largest Neuromarketing Company
Chicago Gets First Glimpse Into Retail Marketing’s Future as NeuroFocus Offers ‘Sneak Peek’ at N-Matrix 3D Virtual Reality System
Mommy Spending is $2 Trillion Strong, But NeuroFocus Advises Marketers: Neurological Best Practices Are Key to Motivate Their Highly Evolved Brains
Sales Success Shows Neuromarketng Moves Magazines: New Scientist Reports 12% Increase in Newsstand Sales for Issue Featuirng NeuroFocus-Tested Cover Design
Human See, Human Do: Mirror Neurons in The Buying Brain Mirror Behavior. Dr. Pradeep connects laboratory discovery to boardroom solutions.
A Magazine Tests Neuromarketing. New Scientist skipped the focus groups and took another route for the cover of its latest issue: neuromarketing. New York Times
Revealing the Groundbreaking Role That 'Little Moments of Luxury' Play in Economically Distressed Times, NeuroFocus Introduces Luxury Perceptual Framework
Diane Sawyer interviews Dr. Pradeep on neuromarketing applications in the food and beverage industries.
Earl Miller wins MERIT award from National Institute of Mental Health. NeuroFocus Advisor and Picower Professor of Neuroscience, Dr. Miller received this honor for his work on the prefrontal cortex and its role in executive brain functions.
NeuroFocus goes virtual with new 3D store research tool. Launch of 3D virtual reality tool, N-Matrix 3D, will bring digital technology “on a par with Avatar” to the world of in-store research.
A&E Television Networks Commissions NeuroLab From NeuroFocus. The
Leading Cable and Satellite Network Adopts '21st Century Marketing Science' to Test Viewers' Subconscious Responses to Program Content, Advertising, and Promotions
USA India Business Summit singles out Dr. A. K. Pradeep for inaugural "Person Of The Year" Award. Atlanta, Georgia May 10-11
Nobel Prize Winner Dr. Eric Kandel joins NeuroFocus Advisory Board. Dr. Kandel is a winner of the Nobel Prize for Medicine or Physiology for his seminal contributions to the field of neuroscience. Specifically, he was recognized with this top honor for his research on the physiological basis of memory storage in neurons.
Two Leaders in Neuroscience and Global Marketing Named to Advisory Board. Barry Herstein of Paypal and Dr. Adam Gazzaley of University of California, San Francisco join NeuroFocus advisors.
Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research "... as the fields of neuroscience and marketing science... have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies." FastCompany
Australia launch for NeuroFocus follows successful rollouts in Korea, Egypt, and Japan. Joint venture with strategic partner Nielsen.
Dr. Pradeep offers in-depth interview to Australian Market and Social Research Society. The Total Consumer Experience on the retail battlefront delivers deep insights thanks to advances in neuroscience.
Dr Stephen Genco, CEO of Lucid Systems, joins NeuroFocus as Chief Innovation Officer. Domestic and international expansion drives innovation efforts.
Popular Science's The Future of Pleasure interviews NeuroFocus and gets a live brainwave demonstration in the NeuroLab. Airdate Monday November 2, 2009 at 9PM EST. On The Science Channel
Wall Street Journal bestseller The Leap, by Rick Smith, features Dr. Pradeep. Subtitled How 3 Simple Changes Can Propel Your Career from Good to Great, The Leap profiles people who made a great idea into a great career. Dr Pradeep shares lessons from brain science. PDF
Out of Sync, Out of Sales? NeuroFocus Reveals Risks for Advertisers Whose Commercials Bother the Brain
Dr. Steven Miller Tapped to Head Global NeuroLab Operations Former Rutgers research faculty member and Founder of Scientific Learning Corporation joins NeuroFocus.
Does Emotionally Powerful Programming Prime Advertising Effectiveness? A&E Television Network tests ads aired during Intervention, Nielsen Consumer Insights
NeuroFocus Launches "Rapid Packaging & Prototype Design" Product with "Pop Finder" for CPG Companies and Package Designers, CNBC
Disney Lab Watches Web Surfers to see Which Ads Work, New York Times
Thom Noble, NeuroFocus Europe Managing Director, interviewed for 60 Second Soapbox. Research Live.
CTAM releases neurological study of viewer engagement across 3 platforms. MediaWeek
Republic of Korea's Economy Emerging Among World's Leaders in Harnessing Brainwave Measurement for Market Research. Dr. A. K. Pradeep Visits Seoul to Demonstrate Power of Neurological Testing
2009 Grand Ogilvy Award Winner. NeuroFocus wins top research award for Frito-Lay “Orange Again” Cheetos campaign
NeuroFocus CEO Dr. A.K. Pradeep awarded Grand Prize for Innovation by the Advertising Research Foundation
NeuroFocus Expands Into the UK and Europe Through Acquisition of Neuroco World’s Leading Neurological Testing Company Purchases Leading UK Firm In The Fast Growing Field of Brainwave-Based Market Research
New York Times features NeuroFocus research. "Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women"
"Which Super Bowl Quarterback Should Win the Big Prize?" A NeuroFocus helps advertisers choose spokesperson to maximizes brand message.
Online Brands and Brainwaves: How neuroscience formed the basis for a brand's marketplace positioning. Nielsen Consumer Insights Magazine
Discovery Channel Canada features NeuroFocus in “The Science of Shopping"
Japanese marketing magazine Senden Kaigi devotes issue to neuromarketing, featuring NeuroFocus. Senden Kaigi
Google and MediaVest Tap Biometrics for InVideo Ads Play, MediaWeek
NeuroFocus Chief Science Advisor Dr. Robert Knight featured on ABC news for his department’s research on the brains of teenagers. ABC News
NeuroFocus Announces Dr. Gerald Zaltman Has Joined Its Advisory Board: Renowned Harvard Business School Professor, Author And Marketing Consultant Brings Top Consumer Research Expertise To World's Leading Neurological Testing Company
Head to Head: NeuroFocus measures brainwaves to reveal best communication styles for ‘Brand Obama’ and ‘Brand McCain’
NeuroFocus Appoints Stephen Kosslyn to Its Advisory Board:Professor And Former Chair Of Psychology Department At Harvard University Joins Panel Of Leaders In Business, Academia And Science At World's Leading Neurological Testing Company
Was Beijing Worth the Billions? NeuroFocus Answers the Big Questions for Olympic Advertisers, Study Report
Dr. Robert T. Knight Awarded the Humboldt Prize in Neuroscience, Fox Business News
San Diego AMA luncheon Caroline Winnett presents The $7 Trillion Woman. November 17.
Consumer 360 India. Winning in India, Dr. Pradeep delivers keynote address. November 15, 2011, Delhi, India REGISTER>
IIR THE Market Research Event. Dr. Pradeep delivers keynote address on Shopper Subconscious, Tuesday November 8, 2011. Orlando, FL REGISTER>
AMA Atlanta welcomes Steve Flynn for the Marketing Research SIG, Tuesday September 15, 2011. Atlanta
Webinar: Neuromarketing 2.0: More Than a Feeling. Adventure into the new world of marketing, science and consumers. July 26, 2011, 12:00PM EST REGISTER>
IIR Shopper Insights in Action. Dr. Pradeep keynote speaker, "Secrets for Selling to the Subconscious Mind." July 11, 2011. Chicago REGISTER>
Nielsen Consumer 360 Orlando. The world’s #1 marketing information conference. Caroline Winnett comments on The Male Brain. Junee 21, 2011. Orlando, FL
NeuroImmersion, Australia. Full-day Buying Brain seminar with Dr. Pradeep and his senior staff. Additionally, Dr. Pradeep keynote address in the main Shopper conference. May 18-20, 2011. Sydney REGISTER>
Nielsen Consumer 360 Toronto. The world’s #1 marketing information conference. Andrew Pohlmann delivers Keynote address. May 12, 2011. Toronto, Canada
Caroline Winnett joins the panel: The Facebook Factor. May 5, 2011
IIR Technology-Driven Market Research Event. Dr. Pradeep keynote speaker, "Avatar 3D Comes to the Store Aisle." May 3, 2011. Chicago REGISTER>
The ARF Re:Think 2011 Dr. Pradeep
speaking in Insights Zone, March 22, 2011. New York REGISTER>
Nielsen Consumer 360 Moscow. The world’s #1 marketing information conference. Dr. Michael E. Smith and Andrew Pohlmann present neuromarketing. March 22, 2011. Moscow, Russia
NeuroSeminar with NeuroFocus Colombia. This full-day seminar provides an in-depth look at neuromarketing applied to the world of brand, product and packaging design, shopper experience and advertising. Febraruy 16, 2011. Bogotá, Colombia REGISTER>
AMA Southshore Chapter hosts CMO Caroline Winnett, "Gender Differences Shopping," January 13, 2011. New Orleans
Nielsen Consumer 360 India. Caroline Winnett discusses Neuromarketing Next Practices. November 24, 2010. Delhi, India. Watch footage>
Innovation Detonation 2010. Andrew Pohlmann presents Little Moments of Luxury, the neurological triggers - beyond expense - that consumers unconsciously seek. November 14-16, 2011, Barcelona, Spain. Read event report>
Pre-conference Symposium: Neurological Best Practices for Optimizing In-Store Shopping Experiences Join Michelle Adams, VP of PepsiCo Shopper & Customer Insights, along with Dr. Pradeep and his neuroscience staff Oct 5, 2010. Chicago
Michelle Adams, VP of PepsiCo Shopper & Customer Insights, offers again her sold-out presention with Caroline Winnett, CMO NeuroFocus: Neuromarketing to the $7Trillion Woman Oct 7, 2010. Chicago
Nielsen Consumer 360 Frankfurt and Lucerne. The world’s #1 marketing information conference. Dr. Pradeep presents neuromarketing. September 14 & 16, 2010. Germany & Switzerland
Dr. Michael Smith addresses neuromarketing research benefits for real estate. AIM Apartment Internet Marketing, April 22-23, 2010, Huntington Beach, CA
Michelle Adams, VP of PepsiCo Shopper & Customer Insights, Pepsico, headlines the Instore Marketing Institute's Instore Summit with Caroline Winnett, CMO NeuroFocus: Neuromarketing to the $7Trillion Woman April 22, 2010. Chicago
The ARF Re:Think 2010 Social Media, Visa, and the 2010 Winter Olympics: From Ski Lift to Brand Lift presented by Dr. Pradeep
March 23, 2010. New York
The ARF Re:Think 2010 Mike Quintana, Group Manager Shopper Strategy and Insights, FritoLay, speaks with Caroline Winnett, CMO NeuroFocus: Neuromarketing to the $7Trillion Woman March 23, 2010. New York
South by Southwest Dr. Pradeep, Roger Dooley, and others speak on Neuromarketing panel. March 12, 2010. Austin
The ARF Audio Council Neuromarketing: Importance of Emotional Engagement in Advertising. Featuring Andrew Pohlmann (NeuroFocus), Dan Hill (Emotionomics), and Annette Malave (Radio Advertising Bureau)
December 1, 2009. New York
Nielsen Consumer 360 Egypt Conference The world’s #1 marketing information conference. Dr. Pradeep presents neuromarketing. November 23 & 24, 2009. Cairo, Egypt
The ARF Video Council Dr. Pradeep & NeuroFocus featured for cutting-edge research innovation
October 22, 2009. New York
IIR The Market Research Event EXPLOR Award - MindShare & NeuroFocus present: Neurological Testing Reveals the Truth of Audience Engagment, a 3-Screen Optimization Study.
October 22-23, 2009, Las Vegas, Red Rock Casino.
The Promise of 360—Leveraging Consumer Insights to Drive Brand Growth Via Integrated Marketing: Jack Marquardt, Director of Strategic Insights at Frito-Lay, and Dr. A.K. Pradeep, CEO NeuroFocus, are joined by Joel Rubinson, CRO of ARF.
MRA features The Weather Channel/NeuroFocus case study: Neuroscience to the Rescue: What Audiences Really Mean When They Say They Like It, presented by James Alexander, VP Consumer & Strategic Research at TWC, and by Andrew Pohlmann, Managing Partner NeuroFocus. Chicago, June 3-5, 2009
Nielsen Consumer 360 Clarity Through Collaboration, Dr.Pradeep speaks on 3-Screen Optimization, May 12-14, 2009
Dr. Pradeep addresses: Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting. Santa Monica, May 4-7, 2009
AMA Cleveland Chapter hosts Sr EVP Jeff Bander, "The Power of Neuromarketing," April 23, 2009
The ARF, Advertising Research Foundation Conference, Dr. Pradeep presents Seducing the Female Brain: Gender and Marketing, March 30 - April 1,2009
WARC (World Advertising Research Center) Media Research Conference.Developing Consumer Insights in a Converging World, features Dr. Pradeep as co-Keynote Speaker, London, Jan 29, 2009
Dr. Pradeep co-Keynote Speaker with Chris Moloney, CMO of Scottrade, at The Market Research for Financial Services Conference. Newport Beach, CA December 8 – 10, 2008
Palak Patel addresses The ARF’s Advertising Effectiveness Council, Nov 6, 2008, New York. Council theme: Style, Substance & Advertising Strategy in ’08 US Presidential Election. Ms. Patel delivered 'The Issue Response Framework’: Revealing Subconscious Responses to Candidates' Communications Techniques.
NeuroFocus EXPLORAward Finalist with Frito-Lay, AMA Marketing Research Conference, Boston, MA, Sept 14 - 17, 2008
AGB Nielsen Media Research Annual TAM Workshop, Athens, Greece, hosted Dr. Pradeep as featured speaker. June 30 - July 3, 2008.
Dr. Pradeep addressed Media Research Council of Los Angeles (MRC LA) June 19, 2008
2008 Clio Awards Festival, Miami, May 14-17, sponsored by NeuroFocus
Brand50 Summit featured Dr. Pradeep as speaker, New York, April 28-29, 2008
2008 Ogilvy Award Winner. The Advertising Research Foundation Names NeuroFocus' Client Frito-Lay as Silver Medalist
Dr. Pradeep Presented Research at The Advertising Research Foundation's re:Think 2008 Convention, New York. NeuroFocus Engineering Team conducted live EEG tests in Expo Hall, March 31-April 2, 2008
Ernst & Young Entrepreneur Of The Year® 2011: Northern California Award nominates NeuroFocus CEO Dr. A.K. Pradeep as Finalist
The Brawn of Brain. Point of Purchase explores the nuances of neuromarketing.
The Male Brain. Today's modern male consumer has dep emotinal needs that are going largely unmet by today's marketing, reveals a special NeuroFocus report.
MYND. NeuroFocus announces World's First Wireless Full-Brain EEG Measurement Headset. Endorsed by Leading European Brain-Comupter Interaction Consortium.
Superior Brands: They Elicit Strong Passion. Dr. Pradeep's article for Sales and Service Excellence, The Leadership Magazine
US-India Business and Entrepreneurship Summit, Nov 6, 2010. Dr. Pradeep joins President Obama, CEOs of GE, PepsiCo, and other senior US and Indian business and goverment leaders in Mumbai.
NeuroStandards. NeuroFocus Announces Market Research Industry's Sole Set of Principles for Conducting Scientifically-Sound, Full Brain-based EEG Studies
How our Brain.... Buys. Podcast interview by Anna Farmery with Dr. Pradeep, touching on the emotional component of shopping, gender differences, and evolutionary trends for resource procurement (shopping).
Andrew Pohlmann: Neuromarketing Study Provides Direct Marketers Insight on Consumers, especially Social Media behavior.
Social Operating System. 'Context is King' According to World's Leading Neuromarketing Company, Announcing Surprising Results of Unique Study of VISA's Winter Olympics Campaign"
Video Interview Some still see neuromarketing as a fringe technique, but California-based NeuroFocus is doing its best to bring it into the mainstream.
FOOD: Il Meglio Dell'Industria E Della Distribuzione Features interview with Tom Noble, Nielsen, and Italian ad agency Armando Testa.
Thom Noble, Managing Director of NeuroFocus Europe, featured in Admap issue devoted to neuromarketing - why EEG is most temporally accurate brain measure.
Science News: I Like It, but I Don't Know Why: How Does Conditioning Affect Consumer Choice?
Des filmes testes sur des spectateurs-cobayes. Cinema Avant leur sortie en salle, unlaoratoire finlandais projette certains films a des volontaires dont on mesuare les reactions psycho-physiologiques a l'aide de capteurs.
The "A-ha!" Moment: Why One Letter and Three Numbers Are Critical To Marketing Success. The first in a new series on neuromarketing sponsored by The Market Research Industry Online. Dr. Pradeep discusses the P300 in neuroscience breakthroughs.
Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research "... as the fields of neuroscience and marketing science... have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies." FastCompany
Switching Sides "A NeuroFocus study showed how many websites organize information wrong, including ours. We were intrigued. We investigated further. And changed our website." Brain Posse
Market Research Association Magazine Alert! "In Marketing, 500 Milliseconds Makes All the Difference: A look at how The Weather Channel teamed up with a neuroscience marketing research firm to find out what their viewers really want."
NeuroFocus expanding the power of the mind, says CEO: UK launch is first step in global expansion, chief executive Dr. Anantha Pradeep tells Research
Think You're Multitasking? Think Again, NPR (Listen)
Dr. Robert Knight interviewed for Hollywood Gets Inside the Minds of Moviegoers, Live Science
The Eureka Moment, The New Yorker
Neuroscience Helps Marketers Judge Ads' Impact, NPR (Listen)
NeuroFocus, Inc. Names Jeff Bander as Senior Executive Vice President of Client Services, PR Inside
Add insight to engagement with biometrics, iMedia Connection
ESPN/NBA Sponsorship Case Study released, testing KIA's brand sponsorhip value
Coming to a marketer near you: Brain scanning, San Francisco Chronicle
Going Mental, Media Post
NeuroFocus Unveils "Best Practises" For Getting Into Consumers' Brains, MediaPost
Jack Lester joins NeuroFocus as CFO, The Earth News
"Eye on the Consumer" Getting inside the consumer mind with NeuroMarketing, DDi magazine
Is the Ad a Success? The Brain Waves Tell All, The New York Times
Dr. Robert T. Knight featured in Toronto Globe Cover Story: Science and Marketing, Advertising's Holy Grail
Brainwave Brawn: ESPN case study, Nielsen Consumer Insights
What TV Ads Will People Watch When They Don't Have to? Kraft, Kellogg, P&G Aim to Find Out in Australia Study, Advertising Age
New Platform Measures The Brain to Test Ad Engagement, BizReport : Advertising
Nielsen Makes Strategic Investment in NeuroFocus, an Innovative Leader in Neuromarketing Research. Companies Form Alliance to Develop New Science-Based Measurement Services For Consumer Engagement
Brainwave sensors catch Nielsen's attention, Financial Times London
Nielsen Buys Into Neuromarketing, FUTURELAB
Dr. Earl Miller of MIT, NeuroFocus Advisory Board member, completes important new study on attention
Mind Games - NeuroFocus CMO Caroline Winnett interviewed for USPS Deliver Magazine
Gauging The Impact Of Advertising, NeuroFocus CEO, Dr. Pradeep Interviewed for BigIdeaWeb Magazine
Media Buying Direct Response Television (DRTV) Marketers have always wanted to get inside consumers minds. New technology allows them to do just that. Deliver Magazine
2011 MRS Awards Innovation Finalist. MyndTM is recognized as a premier innovation of the year by the esteemed MRS. London, December 15, 2011
USA India Business Summit singles out Dr. A. K. Pradeep for inaugural "Person Of The Year" Award. Atlanta, Georgia May 10-11
2009 Grand Ogilvy Award Winner. NeuroFocus wins 2 top research award for Frito-Lay “Orange Again” Cheetos campaign
NeuroFocus CEO Dr. A.K. Pradeep awarded 2009 Grand Prize for Innovation Great Minds Award by the Advertising Research Foundation
EXPLOR Award 2009 finalist. Sheila Byfield, Mindshare, and Dr. A.K. Pradeep, NeuroFocus, are honored for the Mindshare case study,
"Neurological Testing Reveals the Truth of Audience Engagement"
2008 Ogilvy Silver Award Winner. Frito-Lay's SunChips, “Small Steps” campaign, walks away with the Advertising Research Foundation's prestigious award.
EXPLOR Award 2008 finalist. Padmini Sharma, Frito-Lay, and Dr. A.K. Pradeep, NeuroFocus, are honored for the Brand Essence case study.
Download the NeuroFocus Media Kit (9MB)
Press Inquiries
Josheph Martorano
Associate, Spark PR
Phone: 415.321.1865
Email: joseph@sparkpr.com
