Neuromarketing - giving traditional mktg a leg-up

Consumerism has changed drastically. CMO Speaks interviews Caroline Winnett about neuroscience and the changing dynamics of market research.

NeuroFocus to offer brain-mapping services in India

Better understanding consumer preferences, products to reach your brain Major Indian companies sign on with neuromarketing

Ten Ways to Engage the Brain during the Holidays How to ensure that your efforts make the mark? Follow these ten best practices for making your shoppers’ buying brains happy and engaged this holiday season. IndiaInfoOnline

Simple messages appeal to consumer brain effectively While a lot of neuroscientists offer jargon-laden research theses on consumer preferences and buying patterns, Dr AK Pradeep gives out a few simple but sensible tips to communicate effectively to consumers.

Mind-reading India’s middle class. Dr. Pradeep shows how neuromarketing is poised to help business reach India's middle class, which rivals Ireland's entire private consumption base, and will triple in the next fifteen years.

How our Brain... Buys Fascinating interview about research by Dr A.K.Pradeep. author of The Buying Brain, an in depth look at how the latest learnings from neuroscience can be used to produce brain friendly concepts, marketing, and brand loyalty.

Just In Just Out Founder of World's Leading neuromarketing Company Reveals Secrets for Selling to Consumers' Subconscious Minds in the Book The Buying Brain.

Human See, Human Do; Mirror Neurons in The Buying Brain Mimic Behavior Read more: Human See, Human Do; Mirror Neurons in The Buying Brain Mimic Behavior

Video Interview Some still see neuromarketing as a fringe technique, but California-based NeuroFocus is doing its best to bring it into the mainstream.

FOOD: Il Meglio Dell'Industria E Della Distribuzione Features interview with Tom Noble, Nielsen, and Italian ad agency Armando Testa.

Thom Noble, Managing Director of NeuroFocus Europe, featured in Admap issue devoted to neuromarketing - why EEG is most temporally accurate brain measure.

BBC: Can brain scans help companies sell more? "Neuro-scientific research can be used to find out what type of marketing tools or advertisements better attract the consumers attention."

New Scientist: Innovation: Market research wants to open your skull. Neuromarketing can strip away the confusion and reveal the truth, says Noble. Did that trailer make you want to see the movie? Did that food packaging whet your appetite? How can we tweak future products to make them more successful? The answers are written in your brainwaves.

Des filmes testes sur des spectateurs-cobayes. Cinema Avant leur sortie en salle, unlaoratoire finlandais projette certains films a des volontaires dont on mesuare les reactions psycho-physiologiques a l'aide de capteurs.