NeuroFocus, Inc. is an innovative company applying the latest advances in neuroscience to the world of advertising and messaging. Leveraging a rapidly growing body of research and insights into how the human brain processes stimuli like ads, messages, and products, we are able to track millisecond-by-millisecond brain responses to messaging.

Our breakthrough techniques utilize advances in measuring attention challenges, emotional engagement, and memory/retention to measure the effectiveness of advertising. Our measurements are precise, unambiguous, and repeatable. The measurement method is established EEG technology, which is simple, non-invasive, non-influential, and comfortable for and familiar to consumers.