Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing the top companies in many Fortune 100 categories.

Before founding NeuroFocus, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company formed in 2000 to provide web based corporate governance platforms for corporate boards of directors.

Prior to founding Meridian, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE. While a scientist at GE, Dr. Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies.

He was presented with the Great Minds award by the Advertising Research Foundation, the group’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.”

Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals. He is a speaker and panelist at numerous seminars and lectures on neuromarketing, as well as corporate issues of strategy and marketing, and is the author of Governance Beyond Sarbanes Oxley – Five Easy Pieces, a guidebook for board members and senior corporate executives. His new book The Buying Brain was published in 2010.

Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.

Neuromarketing Videos: The Buying Brain Explained. Watch on YouTube