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Podcasts by Dr. Pradeep
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The Future of the 30-second ad spot (Nov 22th, 2007)
"Now with users' ability to navigate away from ads, how can advertising be part of the programming? And how do you place your advertising, so viewers don't preceive the advertising as separate from the show? Which parts of the show are the most memorable, or the most attention-grabbing, or the most emotionally impactful?"
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Ad Wear-Out ... or Wear-In? (Sept 18th, 2007)
"Ad Effectiveness changes over the history of viewing -- attention and emotional engagement often diminish after initial impact, but how quickly or how slowly? Some ads actually have wear-in, where effectiveness increases as the message is reinforced with repeated presentations. How can you use this critical strategic information to formulate your media buys?"
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White Papers |
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Persuasion: The Science and Methods of Neuromarketing
"Persuasion and Engagement have become the watchwords as marketers focus on grabbing the ever-thinning slice of the consumer's attention. With so many interesting ways to interact with media and so many methods to avoid ads, it becomes critical that we understand how consumers are engaged and persuaded in the brief moments they interact with the brand, product, service, or show."
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| CEO Spotlight |
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