The Problem

Today companies build a new marketing campaign using only informal hindsight to guide them. Neuroinformatics is a formalized database that captures the body of knowledge gained from testing ads and messages over time with different customer segments. Each new ad or message, when added to your client-specific database, enhances your ability to identify trends and baselines, and aggregate patterns in the way in which different ads perform in objective testing and in the marketplace.

Our Breakthrough Solution

After each analytic study, all results are loaded into your neuroinformatics database. As the database grows over time, you gain greater and greater insight into what works and doesn’t work for your products, both generally and for specific customer segments. Results include not only data on the ads analyzed, but also demographic, psychographic, and neurographic data on the subjects who participated in each study, allowing you to build and test sophisticated customer segmentation models using your NeuroFocus findings.  

Business Value of the Neuroinformatics Database

Neuroinformatics provides a living history of your ads and messages, unique to your company and customized to your specific needs. Over time, the growing database becomes a more and more reliable baseline against which new ads, campaigns, and ideas can be compared with previous efforts.

Learn from both your “hits” and “misses”. Build on hard-won knowledge to refine and tune your messaging. Gain maximum ROI from your investment in creative ads and messaging.

Who Should be Interested in this Offering

• Advertising agencies
• PR firms
• Consumer research agencies
• Market research agencies
• Industry trade groups
• Corporate marketing departments
• Product design and development departments
• Public relations departments

What Modalities—TV/Radio/Print/Internet

• TV Advertising Effectiveness – Commercial spots, pods, and product placement
• Radio Advertising Effectiveness – Commercial spots
• Print Advertising Effectiveness – Magazines, Newspapers, Billboards
• Internet Advertising Effectiveness – Popups, One-liners, AdSense