|Great ads are little masterpieces of information, entertainment, and persuasion.
Your advertising is often the first point of contact with your consumer. What all-important “first impression” does it convey? Does it capture consumers’ attention, engage their emotions, get retained in their memory? What elements of the ad are most effective? Does it successfully register novelty and awareness? Will it cut through the clutter? Cause clicks to occur? Perhaps most importantly, does it prompt purchase intent or viewing?
Neurological testing provides detailed, second-by-second responses to these questions, including highly actionable insights into the effectiveness of your advertising. Great advertising strikes a responsive chord with consumers where it matters most: the subconscious. Only neurological testing can make the “deep dive” required to access that level of the brain and discover how it responds to all forms of advertising, in every medium.
NeuroFocus studies provide great insight into the effectiveness of advertising, including:
- Advertising Effectiveness Framework (AEF) – Analyzes subconscious response to ads, second-by-second
- Advertising Concept Development – Precisely evaluated consumers’ response to the ad concept at the earliest stage of creative development
- Platform Effectiveness Testing – Identifies and rank orders the subconscious effectiveness of ad platforms
- Social Media Testing – Pinpoints the neurological effectiveness of all elements of social media messaging
Presentation: VISA Olympic Gold
Comparative effectiveness of advertising on VISA's microsite vs. their Facebook Olympic site
Full Report: 2008 Beijing Olympics
Were the billions worth it? Neurological assessment of ads by Olympic content and sponsorship